Britain on foot logo
We have stepped forward to support a new national campaign designed to get more people active in the outdoors, leading to a happier, healthier nation.  Britain on Foot is launched this week and is being led by outdoor trade body the Outdoor Industries Association (OIA), backed by a powerful combination of consumer organisations, outdoor companies, influential individuals and public bodies, including Visit England and Change4Life.  The Government is also getting behind the campaign, and ministers from the Department of Health and Department of Culture Media & Sport (incorporating responsibility for tourism) have voiced their support.

Ultimately, Britain on Foot aims to get one million more of the UK population participating in outdoor activities, bringing significant benefits to the health of the nation and boosting domestic tourism in the process.  Wherever people live in the UK, they don’t have to travel far to discover beautiful scenery or enjoy any number of outdoor adventures, thanks to an abundance of hills, mountains, valleys and rivers, or a dramatic coastline.  Danny Boyle was able to capture the essence of this during the opening ceremony of London 2012 last July, before transforming the arena into a crucible of heavy industry.  The good news is that despite the ravages of the modern world, much of this country’s green and pleasant land remains exactly that, and it is just waiting to be explored.

Crucially, particularly in this time of austerity, access to outdoor activities is easy and relatively inexpensive - apart from anything else, the venue is often free.  Britain on Foot will offer many pathways into the outdoors for people of all ages and levels of fitness, guiding them as they get healthier and happier. We fully support the aims of Britain on Foot and will be playing its part in the campaign. 

One of the key objectives of Britain on Foot is to encourage existing outdoor enthusiasts to persuade relatives, friends and colleagues to explore the outdoors.  The campaign aims to give those people the ideal inspiration and opportunities to get outside.  Anyone can get involved in Britain on Foot, simply by getting active in the outdoors.  

Everything everybody needs to know about the campaign can be found in three main places:

  1. The campaign website – www.britainonfoot.co.uk.  The site hosts BoF news and a comprehensive calendar of events that are being promoted under the programme banner.
  2. Twitter, via @BritainonFoot.  BoF news and event information will be tweeted throughout the year.  People can even show their support by adding a Twibbon to their own Twitter profile pic and help spread the word.
  3. Facebook, at www.facebook.com/BritainonFoot, where the latest news will be posted and the public can share their own experiences of the outdoors with others, along with photos.

In addition, BoF has teamed up with the Department of Health’s healthy living initiative, Change4Life, which will run an activity based campaign throughout the summer.  BoF will feature in that campaign and on the Change4Life website (http://www.nhs.uk/Change4Life/Pages/change-for-life.aspx).

Britain on Foot has the potential to help transform lives and play a big role in improving the health of the nation and we intend to make a significant contribution to the campaign.  To find out more about Britain on Foot visit www.britainonfoot.co.uk, email bof@theoia.co.uk, or follow @BritainonFoot on Twitter.  

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