Crucially, particularly in this time of austerity, access to outdoor activities is easy and relatively inexpensive - apart from anything else, the venue is often free. Britain on Foot will offer many pathways into the outdoors for people of all ages and levels of fitness, guiding them as they get healthier and happier. We fully support the aims of Britain on Foot and will be playing its part in the campaign.
One of the key objectives of Britain on Foot is to encourage existing outdoor enthusiasts to persuade relatives, friends and colleagues to explore the outdoors. The campaign aims to give those people the ideal inspiration and opportunities to get outside. Anyone can get involved in Britain on Foot, simply by getting active in the outdoors.
Everything everybody needs to know about the campaign can be found in three main places:
- The campaign website – www.britainonfoot.co.uk. The site hosts BoF news and a comprehensive calendar of events that are being promoted under the programme banner.
- Twitter, via @BritainonFoot. BoF news and event information will be tweeted throughout the year. People can even show their support by adding a Twibbon to their own Twitter profile pic and help spread the word.
- Facebook, at www.facebook.com/BritainonFoot, where the latest news will be posted and the public can share their own experiences of the outdoors with others, along with photos.
In addition, BoF has teamed up with the Department of Health’s healthy living initiative, Change4Life, which will run an activity based campaign throughout the summer. BoF will feature in that campaign and on the Change4Life website (http://www.nhs.uk/Change4Life/Pages/change-for-life.aspx).
Britain on Foot has the potential to help transform lives and play a big role in improving the health of the nation and we intend to make a significant contribution to the campaign. To find out more about Britain on Foot visit www.britainonfoot.co.uk, email firstname.lastname@example.org, or follow @BritainonFoot on Twitter.